Weathermatic Announces Organizational Changes and Growth Focused on Increasing Alignment with Sales, Operations & Customer Success

FOR IMMEDIATE RELEASE — February 1, 2021 – Garland, Texas – Weathermatic, a global provider of water-conserving technology and services, announces a series of changes and expansion to its organization and executive leadership.  These moves better align the company’s plans to drive future growth by focusing on strengthening customer service and further aligning sales, operations and marketing. The announcement was made by recently named Weathermatic President, Lex Mason.

Mason commented, “These changes and new additions will better position the company to achieve our overall goals while also providing the continuity of strong leadership across all business segments. Not only will this organizational structure create more capacity for our teams in the field, but it will enable the company to align our leaders closer to our customers and partners.”

Notable changes and additions in the sales and marketing organization include:

Parry Webb was promoted to Vice President of Sales. With over 20 years of sales management experience, Parry will lead the growth of the business and focus on relationship development with distributors as well as contractor growth and recruitment.

Jared Rice has been appointed to Vice President, Customer Experience. With over 15 years of experience in operational and sales leadership roles in the Green Industry and Facility Services, Jared has spent his career in commercial landscape maintenance and water management. He has achieved results through applying technology and standardization to drive customer loyalty and engaged teams. In this role, Jared will be amplifying his focus on delivering an enhanced “Weathermatic Experience” to customers by leading Technical Support, Field Service, and Monitoring teams.

Fred March was named Vice President, Golf & International. Fred’s 30+ years of experience prepare him to launch the Weathermatic golf product line with a focus on system retrofits. Additionally, he will lead in cultivating relationships in strategic International markets.

Mitch Heiner joins Weathermatic as Regional Sales Manager to lead business development in the key markets in the West and Midwest U.S. He brings over 13 years of Green Industry experience and will be responsible for working with our Partner contractors to grow their business, developing new business opportunities with professionals in landscape design, construction and maintenance, and supporting the Weathermatic network of wholesale distributors.

Sid Singharath assumes the role of Director of Marketing. A B2B senior marketing professional with 13 years’ broad marketing experience will be responsible for translating the company’s business objectives into marketing strategies that drive revenue and growth. In addition, she will guide overall brand development and messaging in the marketplace. Sid brings Green Industry marketing expertise through leading marketing at the Aspire Software company.

About Weathermatic

Weathermatic is a leading provider of water-conserving technology and services. Our equipment has been installed in more than 85 countries and on high profile properties like the U.S. Capitol Building and Buckingham Palace. Using proven irrigation science and market leading cloud based technology, our solutions are the choice of the Green industry top 150 to maximize labor efficiency and enhance landscape beauty while saving billions of gallons of water. Weathermatic also provides water-saving Sustainability Services for commercial properties proven to save 20-70% in landscape water through smart irrigation technology implementation, monitoring, inspections, and reporting. Learn more at

For media inquiries, contact Sid Singharath, Director of Marketing at